The 'Inside Out' Organisation

Trying to become something that you are not is bound to fail - whether as an individual or as an organisation, you can fool some of the people some of the time etc etc. 

The organisations that are seduced into creating values, visions and missions that are founded on external information, or even come solely from the top of the organisation, are building on sand.

As consumers, staff and legislators increasingly demand authenticity, those organisations that can offer it are going to prevail over those that cannot.

© JMS Resources 2021