Client Focused, Not Model or Method Focused, Coaching

We de-emphasise coaching technique (as important as sound technique is) in favour of seeing the interpersonal process as critical for optimised and enduring change.  We emphasize the person over the problem.


This is a Humanistic model of coaching.


JMS Resources is about achieving constructive and sustained change with our client based coaching approach.


Our view is that optimal quality of relationships, based on non judgemental acceptance of the clients experience and the clients autonomy are required pre cursors to sustained change for the better.


The client, not the coach, determines the direction of work and control (this is where training and coaching differ), though as the coach we are responsible for the framework in which the work takes place.


Built in to the current coaching 'culture' is a (often unspoken) theme of inadequacy or remedial requirement. "Something is wrong and you can't fix it on your own - as you should really be able to do - hence you need a coach".  Our view is that the client is inherently fine, and looking for ways to continue developing.



We look for the underlying values, beliefs, principles and practices that underpin a given persons/teams performance, in order to address the fundamental determinants of performance, rather than just the presenting or surface evidence or factors.


The quality of our work depends primarily on the quality of the relationship we establish with our clients; and secondarily on the quality of the various diagnostics and interventions that we may apply.


We make conscious efforts to suspend preconceptions, judgements, theoretical assumptions and expectations in order to enable better connections with clients and thereby improve the quality of results.


We support a plural approach, one that recognizes the potential for different ways of working with different people in order to get the best for them.


We make a conscious effort to learn as we work so that our work is continuously improving.  The temptation with models is to believe that mastery of that model enables mastery of the client coaching process. 

We do not believe that where working with people is concerned, mastery is ever possible - in fact the belief probably signals an end to the curiosity and humility necessaryto serve clients by recognising their infinite capacity to differ.

© JMS Resources 2021